Incorporate Action Logic

Actions speak louder than words. Protests should have an obvious logic to the outside eye. Action logic creates powerful stories that move hearts and change minds.

An Example

For 738 days between December 1997 and December 1999, Julia “Butterfly” Hill, lived in a 180-foot (55 m)-tall, roughly 1500-year-old California redwood tree, affectionately known as Luna, to prevent Pacific Lumber Company loggers from cutting it down.

Julia Butterfly Hill and Luna, 1998, California.