Show Don’t Tell

A picture is worth a thousand words.

In today’s image-driven news cycle and mass media culture, this is truer than ever. Effective creative campaigns must be image-driven, too. In other words, show, don’t tell. And there are a lot of ways to do it:

  • Lead with story, not facts. Facts rarely speak for themselves
  • Use powerful metaphors
  • Speak with actions. A well-designed action explains itself, and ideally offers multiple ways into the issue. You want your audience to reach their own conclusion, rather than feeling like they are being told what to think.