Way too often, activism is like a drum circle. For the people involved in the creation of an action the experience can be rewarding and transformative. Viewed from the outside, it can be painfully unimaginative or even annoying.
One way to reach your audience is to entice them to become participants by expanding the creative part of the action to include ways for observers to meaningfully involve themselves. Whatever the nature of your action, it’s worth looking for ways to make passersby feel that it’s more about them than about you. No matter how good a drummer you are.
