Digital Activism Uses the Internet, Email, and Social Media to Launch Social Change.
- Learn How to use Social Media to Build a Movement HERE.
- Launch an Email Campaign today using this Editable Email Action Alert Template.
- To Learn How to write power-packed emails and launch amazing digital campaigns, keep reading below.
Elevate your Email
Optimize for Mobile
Over half of all emails are opened on cell phones. 75% of users scan content they read online instead of reading word for word. To maximize the reach of email sent, create messages that are mobile optimized and easy to scan.
Layout
- Use plenty of white space
- Create sections & subheadings
Text
- Use large, easy-to-read text
- Create concise content and use short sentences
- Highlight keywords & sentences in bold
- Provide lists or bullet points
Images
- Use large, clear images
- Use visible, mobile-friendly call-to-action buttons
Building Stellar Digital Campaigns
Digital Tools
The tools used by digital activists are vast, and constantly changing as technology evolves. A few basics are listed below. To become an expert digital campaigner use this in depth Info-Activism How-To Guide
Online petitions
Websites such as Change.org and Avaaz.org are hubs of online activism. Learn more about Petition Campaigns here.
Blogs
As a form of citizen journalism, when written clearly and concise, blogs can grow our movement.Hosts include WordPress, Blogger and Wix
Micro-blogging
When used consistently, micro-blogging sites like Twitter are effective ways to help spread awareness of an issue or an activist event. Learn more about creating memorable hashtags here
Crowdfunding
Sites like Kickstarter and gofundme are popular ways of financing specific causes, projects or events. They are most effective when used in tandem with social media and an email list.
Surveys
SurveyMonkey has a free plan that is limited in scope, but adequate for a basic yet professional-looking online survey.
Digital Advocacy Umbrella Sites
Paid membership sites like do gooder and The Action Network offer an array of tools for building online movements.
