Choose Your Target Wisely

Nothing is more demoralizing to folks who have put many long hours into a fun and creative action than to hear the target of the action say: “I don’t have the power to do that for you, even if I wanted to. The guy you want is next door.”

When we plan our actions and campaigns, we have to understand our targets and what makes them tick, taking care to focus on the person with the power to meet our demands: to sign the check, to introduce the legislation, or to cancel the contract.