Do the Media’s Work for Them

If you want media coverage of your event, give them a story they can’t refuse: one that makes your point very clearly, with great visuals, an unexpected twist, or a lot of humour. If a journalist already wants to cover an issue, this assist will give them the excuse or extra ammunition they need to sell their editor on it.

Find Inspiration Here:  Constructing a New Story

and Here: Launching a Media Campaign