Keep it as Simple as You Can

If you’re organizing a participatory art piece, a mass action, or a viral campaign, you don’t need to script it all out — even if you could. All you need are a few simple rules that participants can sign on to. If you hit on the right rules, they can lead to a surprisingly robust, effective, and beautiful happening.

Flash mobs operate by the same logic. The call for a 2008 flash mob pillow fight on Wall Street consisted of two rules: Bring a pillow, and don’t hit anybody who doesn’t also have a pillow. Enough said!

A more politically focused mass street action, however, often needs a stronger framework. The nature of your action, its complexity, and the degree of risk will determine the exact rules required.

Wall Street Pillow Fight Flash Mob, 2008~ New York City